Canva, an Australian graphic design software company, held a summit in LA last week presenting its newest services. As part of the event, the company presented an on-stage rap battle describing Canva product updates. Seen as "cringeworthy," the performance and the decision to include it were widely mocked by commentators.
Canva, founded in 2013, has around 185 million customers. Canva's early investors and employees made $1.6 billion on a share sale last month, valuing the startup at $26 billion, and the company is considering a future public listing.
The company's COO, Cliff Obrecht, stated that the rap was his favorite part of the conference and that it was important to bring more entertainment value to corporate events, as the company aims to be authentic and not take itself too seriously.
The event also introduced several new workplace products, including updates to its Visual Suite with suggested editing, app integration, data autofill, and bulk creation capabilities.
Co-founder Melanie Perkins spoke about brand-building and scaling operations.
Sources: The Guardian, TechCrunch, Business Insider, Gizmodo, abc.net.au, theage.com.au, news.com.au, 9news.com.au
This article was written in collaboration with Generative AI news company Alchemiq.
