Netflix is planning to open experimental entertainment venues called "Netflix House" in select cities, including Dallas, Texas, and King of Prussia, Pennsylvania, in 2025.
These 100,000-square-foot venues will feature shopping, dining, and immersive experiences inspired by popular Netflix franchises like "Bridgerton," "Squid Game," and "Stranger Things."
The Netflix Houses are part of the company's efforts to diversify its revenue streams, building on the success of previous touring productions tied to its shows.
The venues will feature eye-popping sculptures and murals of favorite characters.
The concept behind Netflix House is described as a blend of a theme park and the experience offered by Epic Games' Fortnite, allowing fans to interact with iconic scenes and settings from their favorite Netflix shows.
Potential activities may include waltzing on a Bridgerton set and competing in the Glass Bridge challenge from Squid Game.
A gift shop will offer merchandise from shows like Bridgerton, The Queen's Gambit, and Squid Game.
Sources: Variety, The Mirror, CNN, Irish Star, Men's Journal, and Engadget.
This article was written in collaboration with Generative AI news company Alchemiq.
