Israeli tech entrepreneur Oudi Anetbi is shaking up the music industry with an AI-powered system that can generate multiple versions of songs in seconds. The innovation, developed by his startup HitCraft from Session42, aims to democratize music production by drastically reducing time and costs.
As technology continues to reshape our world, the music industry is experiencing its own seismic shift. Anetbi, the CEO and co-founder, has created an artificial intelligence system capable of producing endless song variations in seconds, a process that traditionally takes days and significant studio expenses.
A seasoned player in the tech world, Anetbi boasts several notable exits. He sold his company RedKix to Meta for tens of millions of dollars, with Metallica drummer Lars Ulrich among the investors.
In an exclusive chat with Israel Hayom, Anetbi unveiled his vision, "We set out to build a music production machine, recognizing that in commercial music, producers often create the hits. But not every musician can afford pricey studio time."
The company has already made waves in artist management, notably with Eden Golan, Israel's Eurovision representative. Their first major breakthrough was an AI-generated duet featuring Ofra Haza and Zohar Argov – the first such song to hit Israeli airwaves.
"Think of our system as your virtual producer," Anetbi explains. "You feed a sketch into a chatbot, specify your preferences, and within minutes, you've got a polished track. It's revolutionary and accessible to everyone."
Users can download the output and tweak it themselves. For professionals, it's a time-saver, helping nail down concepts without endless meetings. Amateurs can add their personal flair, while even beginners can afford a 'producer' to create any music they desire.
Addressing concerns about AI music lacking human touch and infringing on copyrights, Anetbi assures their model is industry-friendly: "We continuously incorporate human-produced tracks, compensating producers each time their work is used. This keeps our system learning and evolving while ensuring fair compensation."
He distinguishes his technology from other AI music apps like Suno AI, "We have strict guidelines for using human artists' music and productions, prioritizing quality and accuracy."
Proposing a solution to copyright issues, Anetbi suggests, "We need a new royalty model where artists are paid when their name is used in a prompt."
While some fear the loss of creativity, Anetbi sees AI as a tool, not a replacement, "We're here for creators who want help bringing their ideas to life. This technology opens doors and boosts productivity."
