Tennessee Titans quarterback Will Levis has taken his partnership with Hellmann's Mayonnaise to new olfactory heights, according to a report from Fox News. The condiment company has unveiled a fragrance inspired by Levis, aptly named "Will Levis No. 8, Parfum de Mayonnaise."
In a 40-second advertisement reminiscent of traditional cologne commercials, Levis is seen posing with a jar of Hellmann's while whispering, "They try to define you, but you are the ingredient to your own success. Lucious, eggy – smell like greatness."
The fragrance, which became available in August, sold out within hours of its release. Priced at $8 per bottle, a nod to Levis' jersey number, the scent is described as containing "notes of tart lemon, mayonnaise accord, coffee, musk and vanilla." Hellmann's has announced plans to restock the product.
This unusual collaboration stems from Levis' revelation during his college days that he enjoyed adding mayonnaise to his coffee. The quarterback explained the origin of this peculiar taste preference to NFL social media, recounting an incident with his girlfriend at a breakfast before a game.
"It was a Friday before a game, me and my girlfriend were at breakfast, we got our coffees and there was no cream, no sugar on the table, just a bottle of mayo," Levis said. "She made the kind of funny joke 'Do you think people are supposed to put this in their coffee?' And I was like, 'Maybe, let's try it out.'"
Despite downplaying his love for mayo in coffee during his introductory press conference with the Titans after the 2023 NFL Draft, Hellmann's capitalized on the quirky revelation. The brand signed Levis to a lifetime deal in August 2023 and later introduced a "mayo mocha" coffee drink at a Nashville coffee shop in November.
As Levis prepares for his second NFL season as the Titans' starting quarterback, he faces new challenges and opportunities. The team has undergone significant changes, including the hiring of former Cincinnati Bengals offensive coordinator Brian Callahan as head coach, replacing the defensive-minded Mike Vrabel.
The Titans have also made substantial investments in their offense during the offseason. They added wide receivers Calvin Ridley and Tyler Boyd, along with running back Tony Pollard, in free agency. Additionally, they selected Alabama offensive tackle JC Latham with the seventh overall pick in the draft to bolster their offensive line.
Levis expressed appreciation for the team's offseason moves in an interview with CBS Sports. "It gives me a sense of confidence that they trust me, for them to invest the money in specifically my side of the ball," he said. "It's cool to see the weapons and the capability that we have as an offense, and we've been able to show throughout training camp that they've made the right decisions in that way."
