Prime Minister Benjamin Netanyahu landed in New York on Thursday ahead of his speech to the UN General Assembly on Friday, accompanied by a new public diplomacy campaign aimed at world leaders and the American public.
Video: Public diplomacy campaign in New York highlighting the atrocities committed by Hamas
The Prime Minister's Office and its spokesperson's unit launched the campaign across dozens of massive billboards and trucks surrounding the UN headquarters and Times Square. The signs, written in English, read "Remember October 7" and feature a QR code that leads to a website displaying the atrocities committed by Hamas during its attack on Israel.
According to the Prime Minister's Office, the goal of the campaign is to remind world leaders and the American public of the brutality of Hamas, which still holds 48 hostages captive in Gaza.
