In recent weeks, it appears Special Envoy for Middle East Steve Witkoff and Jared Kushner have become practically like regular Tel Avivians. Witkoff, who was among the central figures behind the deal to release the hostages, is welcomed here with extraordinary warmth – and with each subsequent visit, it seems he already knows precisely where Tel Avivians head when they want to eat genuinely excellent food.
One of those addresses is Nachalat Binyamin Street, which has emerged in recent years as the most prominent focal point in the city's culinary landscape. Spearheading this movement is Pereh restaurant, owned by Chef Aviad Feld, which opened four and a half years ago and continues to maintain its standing as one of Tel Aviv's finest and most cherished restaurants.
Feld, along with his kitchen partner Uri Steinberg, has created at Pereh a seasonal Israeli cuisine that communicates in local dialect but thinks globally. This is a restaurant that succeeds in balancing technical precision with the instincts of a chef who understands how to work with Israeli ingredients without sacrificing sophistication. It draws inspiration from the Mediterranean, from local farmers and from the markets – and presents them with meticulous aesthetics and a stylish yet unpretentious atmosphere.
Video: Jared Kushner and Steve Witkoff visit the Pereh restaurant / Credit: Usage under Israeli Intellectual Property Law Article 27a
On the menu you'll discover evolving dishes that change with the seasons, highlighting local vegetables, fresh fish and premium meats alongside contemporary techniques and Feld's personal touch, and naturally a Japanese soufflé pancake, which has evolved into one of the city's signature dishes.
Witkoff and Kushner, apparently, have already made this discovery themselves. On Monday evening they were observed at Pereh for the second time within a week, escorted by security personnel, seated during the late evening hours and savoring the ambiance.
Chef Aviad Feld told Israel Hayom, "It's profoundly moving to host Witkoff and Jared and it touched not only us, but everyone who was present during both of their visits to the restaurant. Their connection to the restaurant and the personal bond between us warms the heart and brings special happiness. Already anticipating hosting them on their next visit."
Overall, it appears Witkoff and Kushner appreciate the remarkable culinary scene Tel Aviv has to offer. During their previous visit, immediately following the rally where they addressed the crowd at Hostages Square, the two proceeded, together with Ivanka Trump naturally, to the prestigious Pop and Pope restaurant of Chef Shachaf Shabtai on HaArba'a Street.
