Kim Kardashian's SKIMS announced Tuesday its official entry into the Israeli market through an exclusive partnership with Ironi Group, the premium fashion conglomerate behind Factory 54, marking a significant expansion for the globally popular shapewear and loungewear brand.
No longer limited to parallel imports, SKIMS announced Tuesday its entry into the Israeli market through an exclusive partnership with Ironi Group, the premium and luxury fashion group that owns Factory 54.
Israel Hayom learned that standalone stores will also open at Ramat Aviv Mall and Big Fashion Glilot in several months. The first phase, launching alongside the website, will feature shop-in-shop formats within Factory 54 stores. Future plans include opening many more standalone stores, driven by the brand's high global popularity and strong demand from Israeli consumers.
The partnership represents another significant step in SKIMS' global expansion, allowing Israeli consumers to access the brand's innovative shapewear collections, loungewear, and bodysuits for the first time.
Starting November 10, SKIMS will launch for the first time in Israel on the Factory 54 website and expand during December to selected Factory 54 stores in a shop-in-shop format. Through the partnership, Israeli consumers will be exposed to the wide range of SKIMS' iconic and best-selling collections, alongside seasonal launches in limited editions.
The partnership reflects a long-term vision to create a significant commercial and community presence in Israel, providing consumers with an international-level shopping experience that embodies SKIMS' brand values of innovation and comfort.
Until now, brand enthusiasts could purchase items through the international website that ships to Israel or order through Terminal X's parallel import service. Now, as noted, the brand is making an official entry into Israel. Regarding pricing policy, the price differences compared to the United States remain unknown.
