US-based electric car maker Tesla will be entering the Israeli vehicle market in January, according to the Israeli business daily Globes.
Elon Musk's Tesla is slated to open a pop-up store in the Ramat Aviv mall in north Tel Aviv in January 2020, allowing shoppers from the Tel Aviv suburbs to be the first in Israel to register for a new Tesla car.
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A month ago, Tesla registered a fully owned subsidiary company in Israel – Tesla Motors Israel Ltd. and earlier this month, Tesla advertised for a country manager and sales manager for its Israeli operations.
In 2019, Tesla sold 75,000 cars in Europe and is continuing to enter smaller markets like Israel due to high customer demand. Three years ago, Tesla began selling cars in Jordan.
The price for Tesla's leading models, S and X, is expected to come in at 400,000-500,000 shekels ($115,000-$145,000).
This article was originally published by i24NEWS.
