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Leading Israeli PR firm opens UAE division

Kam Global Strategies becomes first Israeli strategic communications and public relations agency to offer media outreach services to Gulf states.

by  ILH Staff
Published on  11-10-2020 09:51
Last modified: 06-08-2021 13:50
Leading Israeli PR firm opens UAE divisionGetty Images

Bilateral trade between Israel and the UAE has soared by 438%, in 2021, exceeding $1 billion | Illustration: Getty Images

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Kam Global Strategies, a leading Israeli strategic communications and public relations agency, announced Monday the addition of a United Arab Emirates and Gulf region division to its international media outreach services.

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This makes the Jerusalem-based agency the first Israeli PR company to offer such services in the Gulf, based on what it called its ability to develop ties with several public relations companies in the UAE, which will "work with us as partners to best leverage the needs of our clients."

Laura Kam (Courtesy/Kam Global Strategies) Kam Global Strategies

Laura Kam, President of Kam Global Strategies, said in a statement, "With the exciting fast-growing ties between Israel, the UAE and Bahrain, companies and organizations will need to communicate with their counterparts as well as with discerning readers in both countries. Kam Global Strategies has the expertise and a deep appreciation of cultural nuances to get messages heard internationally via traditional and social media and we have already begun operating.

"The pace of the growing relations between Israeli and Gulf region businesses, government and civil society groups have been truly astounding and will only grow. We are thrilled to use our many years of international media expertise to work in this arena and do our part to strengthen understanding and business ties in all fields, including, med-tech, food-tech, agri-tech, AI, cybersecurity, investment, sport, travel, culture, religion and so many other topics, as relations between Israel and the Gulf region deepen," she noted.

Hanin Majadli, a former reporter for Walla News, has joined the agency as its Gulf associate.

Majadli, who is fluent in Arabic, Hebrew, and English, said, "I am thrilled to join Kam Global Strategies and communicate with journalists and media influencers in the Gulf region and Israel in our own languages. We have so much to share now and in the future."

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