SodaStream has teamed up with hip-hop legend Snoop Dogg in its biggest advertising campaign to date – a special 2020 holiday message about "enjoying the small meaningful things."
The campaign, directed by Jake Szymanski and unveiled on Thursday, features Snoop Dogg encouraging people to take joy in the small but important things in a holiday season beset with unprecedented challenges.
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As always, SodaStream's environmental message is on point: Snoop Doog is joined by an animated sea turtle in a call for people to make small changes that have a big impact. The company reports that switching to one reusable SodaStream bottle can save up to thousands of single use plastic bottles.
Another scene features Snoop's entire family sitting at the holiday dinner table, struggling to stay off screens. Snoop's face is superimposed on all of them, from the children to the dog.
"At SodaStream we always encourage people to make a positive change. This year we really went all in to deliver a campaign everyone can relate to, a campaign on what's important," commented SodaStream Global CMO Karin Schifter Maor.
"SodaStream is the ultimate small change to reduce single-use plastic waste, and Snoop Dogg is a great partner to help widely spread this message in a fun way."
Snoop Dogg says he is an enthusiastic SodaStream user: "I love my SodaStream, so it was natural for me to partner up with them for this campaign. They make a great product and a big difference in the world. I am happy to help spread the love!"
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