The UK's second-largest clothing retailer, Marks & Spencer, has partnered with Israeli startup Namogoo, the companies announced Monday.
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Namogoo's software protects visitors to retail websites from seeing unauthorized online ads, which can divert customer attention to other websites.
Namogoo co-founder and CEO Chemi Katz said, "Customer journey hijacking can impact up to 20% of site visits and divert valuable customers to competitors, which can have a huge impact on revenue."
David Han, Head of Digital Product for M&S said, "Namogoo will ensure that our shoppers have a more focused, distraction-free experience and we're really pleased by the early results we're seeing from implementing their solution."
