Israeli startup Else Nutrition, which manufactures and sells plant-based nutrition solutions for babies and toddlers, has completed a trial run of a new plant-based nutrition product for kids, the company announced last week.
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"Following the successful launch of Else Plant-Based Nutrition for Toddlers and thousands of families adopting the product, we're excited to bring clean label, plant-based complete nutrition to kids across North America," said Else Nutrition co-founder and CEO Hamutal Yitzhak.
According to Yitzhak, the company recently completed an independent consumer study of over 800 US mothers which showed a desire for "clean label, organic, plant-based nutrition drinks." Yitzhak noted that over 80% of respondents had indicated an intent to purchase such a product.
"We're aiming to shake up a market that literally has been dominated by high sugar options for far too long," she added.
Else Nutrition reports that its kids' shakes contain 50% less sugar than leading brands. Its chocolate and vanilla-flavored shakes will be sold in 11.6-oz cans, and are expected to be available online by the second quarter of 2021.
In 2017, Else Nutrition won "Best Health and Diet Solutions" at the Global Food Innovation Summit in Milan. In Fall 2020, the company's Toddler Nutrition became a No. 1 bestseller in Amazon's Baby/Toddler Formula category Toddler Nutrition was a #1 Best Seller on Amazon in the New Releases for the Baby/Toddler Formula category.
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