Israeli agro-tech startup CropX and rieggo, Grupo Rotoplas' new company dedicated to providing smart water services to farming operations in Mexico, have announced a new partnership to help Mexican agribusinesses reduce water consumption and improve crop yields.
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rieggo is a joint venture by Renewable Resources Group Mexico and Grupo Rotoplas that aims to provide smart water solutions and services and increase agricultural yields in a sustainable manner.
CropX's sensors and technological solutions have been piloted by rieggo in Mexico. Upon successful conclusion of the testing, rieggo decided to integrate CropX's technologies as part of its commercial offering and become an official reseller of CropX in Mexico.
"rieggo is enthusiastic and is looking forward to expanding its business by partnering with CropX, an AgAnalytics leader", said Eduardo Carrillo, CEO of rieggo.
"For more than three decades, at Rotoplas we have contributed to improving people's quality of life by creating solutions that facilitate water access and water management. Therefore partnering with CropX, which has demonstrated significant water savings across many regions and different crop types, was an attractive choice for Rotoplas, as it allows us not only to deliver clean water across the Americas, but also help our customers optimize their water consumption and boost crop yields so they can be more competitive and more environmentally sustainable" Carrillo added.
CropX Director of Business Development Matan Rahav said that agriculture in Mexico stretched back thousands of years, but was facing challenges of climate change and the need to farm sustainably.
"Water scarcity in Mexico is severe, and with an ever-increasing demand, combined with the fact that agriculture accounts for almost 78% of water use, certain cities in Mexico risk being void of water," Rahav said.
"The Mexican irrigation infrastructure has additional opportunities to improve water-use inefficiency and improve soil health. The key objective of this partnership, therefore, is to help the Mexican farming industry address these issues," Rahav explained.
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