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Home Economy Business & Finance

Can Israeli technology end regulatory breaches?

New AI platform developed by Sealed helps enterprises enforce regulatory compliance in real-time based on the detection of fraudulent call patterns perpetrated intentionally or negligibly by salespersons.

by  ILH Staff
Published on  04-24-2021 10:38
Last modified: 04-26-2021 09:04
Can Israeli technology end regulatory breaches?

The end to online sale scams? | Illustration

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An Israeli startup seeking to end sales frauds perpetrated on unsuspecting consumers has developed artificial intelligence (AI) technology that analyses and enhances telephone interactions and may put an end to the regulatory breaches in this field.

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Sealed's solutions primarily target online commerce and B2B companies that interact routinely with their customers by phone and seek to ensure regulatory compliance with automated enforcement.

The system, which supports over 60 languages, records and transcribes the calls to provide real-time alerts on compliance issues. Sealed's proprietary, flexible communication infrastructure integrates seamlessly with any communication platform, including switchboards, conference calls, and web call services.

Sealed CEO Udi Nessimyan (Courtesy)

It provides real-time monitoring of millions of call minutes every month, which it uses to train the selling models of financial services companies to enhance the detection and flagging of regulatory breaches.

"Sealed.ai's intellectual property includes three registered US patents and two patents still pending approval," CEO Udi Nessimyan said.

He explains the patents are for the exclusive technology developed by Sealed for managing continuous, secured VoIP calls and for real-time mining of data out of these calls. The technology is licensed to the customers according to a metered model so customers pay only for what they use.

Before co-founding Sealed together with Amit Bohensky, who is the chairman of the company, Nessimyan, an attorney by training, helped establish key law enforcement agencies, including the Justice Ministry's Privacy Protection Authority, the Israel Money Laundering and Terror Financing Prohibition Authority, and the Telecom Authority.

He decided to co-found the company after Bohensky showed him the technology in question. The two were joined by Arik Halperin, who has decades of experience building Voice over Internet Protocol (VoIP) and AI systems for the Israeli and global markets.

"Unlike competing solutions, Sealed's technology integrates seamlessly with all switchboard types with cloud-based software. This model allows real-time call monitoring and use the findings to alert or train the salespersons in real-time," Nessimyan continued. "Following analytics and training, the system can detect in the call any fraudulent pattern that the salesperson perpetrated intentionally or negligibly.

"The result is ongoing, non-invasive monitoring of regulatory compliance by the salesperson that facilitates the adoption of compliant call patterns. Companies using telephone interactions to sell need to understand they must ensure regulatory compliance in the same way that companies use technology to ensure compliance with privacy and information protection regulation."

While technological development accelerates in many industries, many companies still use outdated telephone systems to interact with their customers. These interactions are often less than optimal because they provide consumers with the wrong service or result in goods being delivered to people's homes in seemingly shoddy transactions. It is reassuring to know technology is now available to ensure this does not happen.

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