Else Nutrition's plant-based protein shakes for kids have reached Amazon's top positions in hot new releases in the baby and toddler nutritional shakes category as of June 20, within days after launch, the company announced Thursday.
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"We're thrilled to have such favorable early response by parents to our newest products in the Else portfolio," said Else Nutrition co-founder and CEO Hamutal Yitzhak.
"As part of our mission to help change the face of early childhood nutrition, the addition of these new products allows us to offer first of its kind whole food-based, clean label products to many more families," Yitzhak added.
