A new Jewish dating app called LEV (Hebrew for "heart") is now available to help members bypass the fatigue often associated with traditional apps, the company announced this week.
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LEV (Hebrew for "heart") seeks to help users narrow down options so they can make the best choice possible by providing members with access to a curated community of potential matches without the hassle of sifting through hundreds of profiles.
The app does away with swipes or likes, replacing them with what it calls "intentional introductions."
A statement from LEV cites studies that have shown that after a certain point, having too many options on dating apps becomes counterproductive – turning them into a source of regret, missed opportunities, and unrealistic expectations.
With LEV, a new user fills out an application that has to be approved by curators. Upon approval, the app will sift through its database and offer the user suitable matches. If both members show interest in each other, a match is created and the two are allowed to exchange a limited number of messages.
LEV's founder was inspired to create the app by the COVID pandemic, which restricted social gatherings and caused her to rely more on traditional dating apps, which left her dissatisfied.
The founder shared her frustration with friends, and quickly realized many people felt the same way.
LEV's founder then set up a website and mentioned the app's core principles and innovative services. Within weeks, the website was flooded with interest. LEV's Instagram account has accumulated over 50,000 comments and likes in a single month.
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