Future Meat Technologies, an Israeli start up developing innovative technology to produce cultured meat, has found that one in three US meat consumers plan to adopt cultured meat into their diet when it launches commercially.
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A survey of 2,016 American consumers ages 18-50 in coastal states that was conducted in July 2021 revealed that 58% of respondents had a general awareness of cultured meat and that "cultured meat" was the preferred term, closely followed by "cultivated meat."
"Cultured meat is closer than ever to the market. As leader in this new industry, it is on us to not only create the product, but also to help the market get familiar with it, mitigate concerns and make it accessible to end consumers," said Rom Kshuk, chief executive officer of Future Meat Technologies.
"Consumers appreciate great food, but they also believe science is key to advancing environmental and animal welfare issues. With over 50% of consumers already changing how they eat to have a more conscious diet, we know this is not lip service – the potential is there," said Liat Kaplan, vice president of marketing and growth at Future Meat Technologies.
