A new and intriguing player is making its way into the fast-food market in Israel, with an emphasis on the world of burgers and meat sandwiches.
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The Hardee's hamburger chain, which operates thousands of branches around the world, will open 50 branches in Israel and is looking for an exclusive franchisee.
The chain belongs to the global restaurant powerhouse CKE Restaurant Holdings, which operates about 4,000 branches worldwide under the Hardee's and Carl's Jr. brands.
The senior management team of the American company, led by Vice President of International Franchise Sales and Development Marc Mushkin, willl arrive in Israel this December in order to identify a suitable potential partner for the opening of the first branch in Israel.
Entering the Israeli market is another step in the growth of the global network and the development of its activities in the Middle East.
"We are excited about the launch of the chain's network in Israel and the expansion of its business activities in the Middle East," said Mushkin. "We are looking for suitable candidates with operational and economic capabilities to establish at least 10 to 15 branches in the initial stage of the exclusive development agreement."
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