The New York Times has purchased Worlde, the free online word game that has recently exploded in popularity, the newspaper announced on Monday.
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It listed the purchase price as being in the "low-seven figures," but did not disclose specifics.
Wordle was created by Josh Wardle, a Brooklyn software engineer. He originally made it for his partner but released it to the public in October. Within two months, it garnered over 300,000 after people began sharing their scores on social media.
Now, the simple puzzle that lets players guess a five-letter word in six tries with no hints has millions of daily players, the NYT said. It's also become a viral online phenomenon, spurring copycats.