Chocolate conglomerate Kinder has chosen two toy designs created by students of the Bezalel Academy of Arts and Design, Israel Hayom has learned.
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What began as a routine practice in one of Bezalel's industrial design courses quickly turned into cooperation with the international company, with the toys to be distributed in products worldwide.
Two designs, created by Omar Yitzhakov and May Myerson, have already been manufactured and are being marketed by Kinder. Yitzhakov and Myerson designed a dragon and a sloth respectively.
"We've run the toy design course for about 16 years," said senior lecturer Yaron Loubaton, whose colleagues put him in touch with Kinder. "We've worked together with such leading companies as Spin Master, Lego and others. There is something really surprising in developing toys for Kinder, and that it is a very long process.
"The time lapse between choosing a concept and getting it to the market can take as much as three years. This is because the company does a lot of safety checks, make it more suitable for children, and othertimes, the concept is too expensive."
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