What has become a success story of Israeli coffee – the Aroma coffee chain – became a casualty in the latest escalation in the war in Ukraine on Monday after Russia hit multiple Ukrainian cities with a barrage of missiles. Aroma, which is very popular in Israel and could be described as "Israel's Starbucks," has branched out to many countries around the world, and in recent months remained open in Kyiv because of the relative calm.
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The Israeli Aroma Espresso Bar in #Kyiv was damaged yesterday, as a result of the Russian missile attacks against the Ukrainian capital. pic.twitter.com/yJ8dYlTT6p
— Michael Brodsky (@michael_brodsk) October 11, 2022
On Tuesday, Israeli Ambassador to Ukraine, Michael Brodsky tweeted a picture of the damaged Aroma branch. He added alongside the photo, "The Israeli Aroma Espresso Bar in #Kyiv was damaged yesterday, as a result of the Russian missile attacks against the Ukrainian capital."
Russia's massive salvo on Ukraine, which it tried to explain as a precision strike on military installations despite being clearly against civilians, left many dead. The official count stands at 19.
Just days earlier, on Saturday, the Russian bridge connecting the mainland to the 2014-annexed Crimea was hit in a mysterious attack that Ukrainian officials anonymously told The New York Times was carried out by Kyiv. The visual structural damage to the Kerch Bridge was an embarrassing blow to Russian President Vladimir Putin, who called it a terrorist act, and the missile strikes on Monday are believed to be the revenge.
Ukraine said the Russian missiles interrupted power supply and resulted in massive damage to critical infrastructure across the country, presumably in an effort to make it harder for average citizens to keep warm in the coming winter months.
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