Israel Hayom continues to be the most widely read paper on weekdays among Jewish adults, a new survey published Wednesday revealed.
Kantar Media's Target Group Index survey, which measured the exposure of various media outlets in Israel between July 2018 and June 2019, found that Israel Hayom had a statistically significant advantage over Yedioth Ahronoth during the analysis period.
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According to the survey, 29.4% of the general population read the Israel Hayom weekday edition during the analysis period, compared to 25.3% who read Yedioth Ahronoth.
Israel Hayom's weekend edition saw an exposure rate of 30.1% on average during the analysis period compared with 28.4% for Yedioth Ahronoth. This means the two papers' weekend editions were at a statistical dead heat in readership over the past year.
Both papers saw a statistically significant drop in their exposure compared to the corresponding period last year (July 2017 to June 2018), in both the weekday and weekend editions. This drop can be attributed to the ongoing decline in overall print media consumption among Israelis.
The survey also showed that between January 2019 and June 2019 Israel Hayom continued to be the leading paper on weekdays, with a statistically significant edge over Yedioth Ahronoth (30.6% compared to 26.5%).
Israel Hayom's weekend edition saw an exposure rate of 31.4% from January through June 2019, compared with Yedioth Ahronoth's 29.0%. The margin is a statistical tie although Israel Hayom's increase in readership compared to the equivalent period in 2018 – 2.6 percentage points – is statistically significant.
The survey was conducted among a representative sample of Jewish adults.
