The first flagship store of the prestigious Dior brand will open in Jerusalem's Mamilla Mall on July 7.
Unlike Dior's small branch at the high-end TLV Fashion Mall in Tel Aviv, the Jerusalem store will span 143 square meters, essentially making it the brand's largest boutique store in Europe and the Middle East.
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The Jerusalem store will present a different and innovative concept, similar to Dior's flagship location in Shanghai, China, which incorporates the sale of cosmetics, fashion, and lifestyle products.
"For the first time in Israel, we will sell the brand's jewelry, sunglasses, handbags, wallets, and scarves alongside makeup, hygiene, and perfumes – including Dior's exclusive makeup collection," said Tami Biton of Dior's public relations team in Israel.
As for the timing of the Jerusalem opening, Biton said the store was "supposed to open in May, but the coronavirus delayed the timetable a little."
Biton added that the launch of the Jerusalem location is a formal expression of Dior's faith in the Israeli market.
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