Following a successful three-month trial, sports retailer Asics has decided to partner with SessionCam, owned by Israeli AI startup Glassbox, to improve Asics customers' digital experience, the companies announced Tuesday.
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SessionCam, acquired by Glassbox in October 2020, provides digital solutions, encompassing conversion rate optimization and in-depth analytics of consumers' online behavior. Asics plans to integrate its technology into its retail sites.
Rick Hoving, Senior Site Operations Manager of Asics, said that "SessionCam's innovative technologies will ensure that Asics is able to offer personalized, uninterrupted and fulfilling journeys.
"SessionCam has already equipped our teams with an enhanced understanding of the traffic to our online sites, providing easily accessible data to enhance our digital operations. We are looking forward to deepening this relationship and further enhancing the service we provide to our customers," Hoving said.
Glassbox CEO Yaron Morgensten said "We are thrilled that a leading retailer such as Asics has decided to fully integrate SessionCam's digital services.The pandemic has prompted a wave of new consumers online while also intensifying online shoppers' demands for an immersive online experience. We are looking forward to ensuring Asics is fully equipped to rise to this challenge and deliver for their customers."
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