The new TGI Survey analyzing Israelis' media consumption habits came out on Wednesday, placing Israel Hayom once again as the leading newspaper in the country.
The survey, which analyzed data for January-December 2022, indicates Israel Hayom's weekday edition has 28% market exposure, the highest figure for dailies. Likewise, the weekend edition leads the pack with a 28.3% exposure rate.
Follow Israel Hayom on Facebook, Twitter, and Instagram
According to the survey, daily papers in Israel had an total exposure of 42.1% for weekday editions in 2022, compared with 44.3% in 2021. Exposure to weekend editions for all papers totalled 48.5% of respondents in the current data period compared to 51.8% in the equivalent period in 2021. These shifts are statistically significant.
Israel Hayom Editor-in-Chief Omer Lachmanovitch said, "Israel Hayom continues to lead and will continue the process of becoming the leading media outlet in Israel. Coupled with the digital momentum we have experienced over the past year on all platforms, we are proud to be able to set the daily agenda in Israel."
CEO of the Israel Hayom Group Amir Finkelstein said, "As a leading media organization, we are committed to presenting our readers with the best content on every possible platform, and thus create high-quality value to you – the readers and advertisers. It is exciting and challenging to consistently lead the Israeli media market year after year and to be the talk of the day in every Israeli household; we thank our many readers for this."
Subscribe to Israel Hayom's daily newsletter and never miss our top stories!
