Israel Hayom is a media organization founded on the belief that the Israeli public deserves better journalism—more balanced, more accurate, and more reliable. Journalism that speaks rather than shouts. Journalism that is trustworthy, objective, and matter-of-fact. A different kind of journalism, offered free of charge. The first print edition was published on July 30, 2007, and in 2010 Israel Hayom became the Israeli newspaper with the highest weekday readership. The newspaper’s publisher is Dr. Miriam Adelson. Its Editor-in-Chief is Omar Lachmanovitch, and its founding editor is Amos Regev. Israel Hayom’s Hebrew and English websites, as well as its Android and iOS applications, provide around-the-clock news coverage, exclusive content, breaking news and updates, analysis and commentary, video, podcasts, and live broadcasts. The digital platforms of Israel Hayom include news and opinion channels covering culture and entertainment, lifestyle, technology, sports, business and consumer affairs, health, military affairs, food, Judaism, tourism, and automobiles. In 2021, a new Hebrew-language website and mobile application were launched to provide users with a fast, up-to-date, secure, and convenient experience. The content of the newspaper’s print edition is also available online through a daily digital edition and can be received via newsletter. “The Israel Hayom Clique,” the publication’s exclusive benefits club, offers website users discounts and special promotions on products and services. Israel Hayom welcomes feedback, criticism, and suggestions for improvement from its readers. You can contact the organization by email at hayom@israelhayom.co.il

Tuesday Jul 28, 2026
NEWSLETTER
www.israelhayom.com
  • Home
  • News
    • Israel
    • Israel at War
    • Middle East
    • United States
  • Opinions
  • Jewish World
    • Archaeology
    • Antisemitism
  • Lifestyle
    • Food
    • Travel
    • Fashion
    • Culture
  • Magazine
    • Feature
    • Analysis
    • Explainer
  • In Memoriam
www.israelhayom.com
  • Home
  • News
    • Israel
    • Israel at War
    • Middle East
    • United States
  • Opinions
  • Jewish World
    • Archaeology
    • Antisemitism
  • Lifestyle
    • Food
    • Travel
    • Fashion
    • Culture
  • Magazine
    • Feature
    • Analysis
    • Explainer
  • In Memoriam
www.israelhayom.com
Home Commentary

Happy Tu B'Av

As if Valentine's Day isn't enough, Tu B'Av – the Jewish holiday of love, is right around the corner to remind us yet again of the mission impossible that is dating, highlighting how much we crave love.

by  Adi Nirman
Published on  08-19-2024 09:00
Last modified: 08-19-2024 12:51
Happy Tu B'AvOren Ben Hakoon

The world is conflicted on many subjects, but a sole worldwide consensus exists – dating in 2024 is hard | Illustration: Oren Ben Hakoon

Share on FacebookShare on Twitter

The world is conflicted on many subjects, but a sole worldwide consensus exists – dating in 2024 is hard. As if Valentine's Day isn't enough, Tu B'Av – the Jewish holiday of love, is right around the corner to remind us yet again of the mission impossible that is dating, highlighting how much we crave love. 

With dating apps dominating the world, romance has thrown in the towel. Spontaneous meet-cutes have been replaced with doom-scrolling through a catalog of potential partners, hoping to become part of the statistics of those lucky matches that lead to a lifetime of happiness. Don't get me wrong, I have no complaints about living in the 2000s, but it made me ponder how people searched for love back in the day.

It was a well-known Tu B'Av tradition for women, dressed in white, flowers adorning their heads, to dance as part of a match-making festival to find a love interest. While it would be more fitting in 2024 if all genders participated, I focus on this tradition's emphasis on joy, face-to-face communication, and connection – elements our society currently lacks.

The absence of a human connection beyond smartphone screens is so prominent, that in Israel, the Tel Aviv Municipality itself intervened and initiated a singles event for the Israeli crowd, especially for Tu B'Av. When your family sets you up on a date, you know the situation is dire. But when the government steps in? it is a whole lot worse. 

The Tel Aviv Municipality virtually projected a marriage proposal onto its building as part of a Tu B'Av initiative in 2019. Photo credit: Tel Aviv Municipality Tel Aviv Municipality

Although times are different and late singlehood doesn't make you an old maid, and although celebrating a "Galentines Day" is quite fun, the truth catches up with you eventually – nothing replaces a true love bond. As tacky as it sounds, whether we care to admit it or not, we would much rather await a sweet surprise celebration from our partner. The only problem is – no one is willing to dance freely in the fields. 

It seems we'd rather keep our options open, even when we like someone, always believing a better version might come along. So many opportunities are missed due to a shallow impression of a mere photo with a caption, mainly aimed at impressing rather than showcasing your true self. This loop traps millions worldwide, causing them to give up on dating or love itself. We've become unable to form live connections or take leaps of faith, fearing rejection – causing us to conform to meaningless relationships as no one is ever deemed "good enough." 

In this old-new tradition of celebrating Tu B'Av, we can choose to make these modern times simpler times. Whether at a municipality-planned event or not, we can give a raw conversation a chance, trust our gut, and become a little conservative perhaps – explore our options while being careful enough not to overlook a treasure. 

Tags: datingdating app

Related Posts

An economic drama is unfolding in Iran – Israel must exploit itEPA

An economic drama is unfolding in Iran – Israel must exploit it

by Dr. Yossi Mansharof

Beyond nuclear talks, Netanyahu and Trump must target Tehran's internal vulnerabilities as rising fuel prices threaten regime stability.

Israel must define its red lines to the US

The price Netanyahu paid to secure his meeting with Trump

by Ariel Kahana

The prime minister will meet the US president in Washington and attend the funeral procession for Sen. Lindsey Graham. Even...

Iran's Yemen gambit puts it on course to shape the Middle East

Iran's Yemen gambit puts it on course to shape the Middle East

by Zvika Haimovich

Over the past week, US President Donald Trump has made three dramatic reversals. They may indicate that the president is...

Menu

Analysis 

Archaeology

Blogpost

Business & Finance

Culture

Exclusive

Explainer

Environment

 

Features

Health

In Brief

Jewish World

Judea and Samaria

Lifestyle

Cyber & Internet

Sports

 

Diplomacy 

Iran & The Gulf

Gaza Strip

Politics

Shopping

Terms of use

Privacy Policy

Submissions

Contact Us

About Us

The first issue of Israel Hayom appeared on July 30, 2007. Israel Hayom was founded on the belief that the Israeli public deserves better, more balanced and more accurate journalism. Journalism that speaks, not shouts. Journalism of a different kind. And free of charge.

All rights reserved to Israel Hayom

Hosted by sPD.co.il

  • Home
  • News
    • Israel at War
    • Israel
    • United States
    • Middle East
    • Sports
  • Opinions
  • Jewish World
    • Archaeology
    • Antisemitism
  • Lifestyle
    • Food
    • Travel
    • Fashion
    • Culture
  • Magazine
    • Feature
    • Analysis
    • Explainer
    • Environment & Wildlife
    • Health & Wellness
  • In Memoriam
  • Subscribe to Newsletter
  • Submit your opinion
  • Terms and conditions

All rights reserved to Israel Hayom

Hosted by sPD.co.il

Newsletter

[contact-form-7 id=”508379″ html_id=”isrh_form_Newsletter_en” title=”newsletter_subscribe”]

  • Home
  • News
    • Israel at War
    • Israel
    • United States
    • Middle East
    • Sports
  • Opinions
  • Jewish World
    • Archaeology
    • Antisemitism
  • Lifestyle
    • Food
    • Travel
    • Fashion
    • Culture
  • Magazine
    • Feature
    • Analysis
    • Explainer
    • Environment & Wildlife
    • Health & Wellness
  • In Memoriam
  • Subscribe to Newsletter
  • Submit your opinion
  • Terms and conditions

All rights reserved to Israel Hayom

Hosted by sPD.co.il